Apollo.io vs Lusha: Full Comparison (2026)
Quick Answer
Apollo.io is a full sales platform. data, sequences, dialer. Lusha is a contact data provider with a great Chrome extension. If you already have an engagement tool, Lusha's data is solid. If you want everything in one place, Apollo.
Apollo.io vs Lusha at a Glance
| Dimension | Apollo.io | Lusha | Winner |
|---|---|---|---|
| Ease Of Use | 8.0/10 | 9.0/10 | Lusha |
| Features | 8.5/10 | 6.0/10 | Apollo.io |
| Overall | 8.5/10 | 7.5/10 | Apollo.io |
| Pricing | 9.0/10 | 8.0/10 | Apollo.io |
| Support | 8.0/10 | 7.5/10 | Apollo.io |
Pricing Comparison
| Plan | Apollo.io | Lusha |
|---|---|---|
| Free / Scale | $Custom/monthly | $Custom/quote per user |
| Basic / Free | $59/monthly per user | $Custom/monthly |
| Professional / Pro | $99/monthly per user | $49/monthly per user |
| Organization / Premium | $149/monthly per user | $79/monthly per user |
Feature Comparison
| Feature | Apollo.io | Lusha |
|---|---|---|
| Analytics/reporting | Yes | Yes |
| Pipeline management | No | No |
| Team management | Yes | Yes |
| Auto follow-ups | Yes | No |
| Reply detection | Yes | No |
| API access | Yes | Yes |
| CRM integration | Yes | Yes |
| Zapier integration | Yes | Yes |
| A/B testing | Yes | No |
| AI personalization | Yes | No |
| Custom tracking domain | Yes | No |
| Deliverability tools | Yes | No |
| Email sequences | Yes | No |
| Email warmup | No | No |
| LinkedIn integration | Yes | Yes |
| Multichannel outreach | Yes | No |
| Chrome extension | Yes | Yes |
| Contact database | Yes | Yes |
| Email finder | Yes | Yes |
| Email verification | Yes | Yes |
Ease Of Use: Apollo.io vs Lusha
Lusha's Chrome extension is dead simple. click a LinkedIn profile, get the data. Apollo has more features to learn, but the core flow is also intuitive.
Features: Apollo.io vs Lusha
Apollo includes sequences, dialer, and analytics on top of contact data. Lusha focuses narrowly on data enrichment and prospecting.
Overall: Apollo.io vs Lusha
Apollo offers more for less. Lusha is simpler but narrower.
Pricing: Apollo.io vs Lusha
Both have free plans. Apollo's paid plans ($59-149/user) include engagement features. Lusha's ($49-79/user) are data-only. Per-feature, Apollo offers more value.
Support: Apollo.io vs Lusha
Both solid. Apollo has a larger community and knowledge base. Lusha is responsive but smaller.
Our Recommendation
Apollo.io for teams that want an all-in-one platform. Lusha for teams that already use a separate engagement tool (Outreach, SalesLoft) and just need accurate contact data with a fast Chrome extension.