Apollo.io vs ZoomInfo: Full Comparison (2026)
Quick Answer
Apollo.io gives you 80% of ZoomInfo's data at 5% of the cost. ZoomInfo wins on data depth and intent signals, but Apollo's free tier and built-in engagement tools make it the obvious choice for teams under 50 reps.
Apollo.io vs ZoomInfo at a Glance
| Dimension | Apollo.io | ZoomInfo | Winner |
|---|---|---|---|
| Ease Of Use | 8.5/10 | 7.5/10 | Apollo.io |
| Features | 8.0/10 | 8.5/10 | ZoomInfo |
| Overall | 8.5/10 | 6.5/10 | Apollo.io |
| Pricing | 9.0/10 | 2.0/10 | Apollo.io |
| Support | 8.0/10 | 7.0/10 | Apollo.io |
Pricing Comparison
| Plan | Apollo.io | ZoomInfo |
|---|---|---|
| Free / SalesOS Professional | $Custom/monthly | $Custom/quote per user |
| Basic / SalesOS Advanced | $59/monthly per user | $Custom/quote per user |
| Professional / SalesOS Elite | $99/monthly per user | $Custom/quote per user |
| Organization | $149/monthly per user |
Feature Comparison
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Analytics/reporting | Yes | Yes |
| Pipeline management | No | No |
| Team management | Yes | Yes |
| Auto follow-ups | Yes | No |
| Reply detection | Yes | No |
| API access | Yes | Yes |
| CRM integration | Yes | Yes |
| Zapier integration | Yes | Yes |
| A/B testing | Yes | No |
| AI personalization | Yes | Yes |
| Custom tracking domain | Yes | No |
| Deliverability tools | Yes | No |
| Email sequences | Yes | Yes |
| Email warmup | No | No |
| LinkedIn integration | Yes | Yes |
| Multichannel outreach | Yes | Yes |
| Chrome extension | Yes | Yes |
| Contact database | Yes | Yes |
| Email finder | Yes | Yes |
| Email verification | Yes | Yes |
Ease Of Use: Apollo.io vs ZoomInfo
Apollo is self-serve and takes minutes to set up. ZoomInfo requires sales calls, onboarding, and often a dedicated admin. Apollo wins on time-to-value.
Features: Apollo.io vs ZoomInfo
ZoomInfo edges ahead with intent data, org charts, and website visitor tracking. Apollo counters with built-in email sequences and a dialer. features ZoomInfo charges extra for.
Overall: Apollo.io vs ZoomInfo
Apollo wins on value. ZoomInfo wins on raw data depth. For 90% of teams, Apollo is the right call.
Pricing: Apollo.io vs ZoomInfo
Apollo.io has a free plan and starts at $59/user/mo. ZoomInfo requires an annual contract typically starting at $14,400/year. Not even close on price.
Support: Apollo.io vs ZoomInfo
Both offer responsive support, but Apollo's community and documentation are stronger. ZoomInfo's support quality often correlates with contract size.
Our Recommendation
Apollo.io for most teams. ZoomInfo only makes sense if you're enterprise-scale, need intent data, and have $15K+ to spend on a data contract. Apollo's all-in-one approach. data + sequences + dialer. beats ZoomInfo's data-only play for the vast majority of sales teams.
Frequently Asked Questions
Is Apollo.io a good ZoomInfo alternative?
Yes. Apollo.io provides a 275M+ contact database, email sequences, and a built-in dialer starting at $0/mo (free plan). ZoomInfo starts at ~$14K/year. For most teams, Apollo is the better value.
Is Apollo.io a good ZoomInfo alternative?
Yes. Apollo.io provides a 275M+ contact database, email sequences, and a built-in dialer starting at $0/mo (free plan). ZoomInfo starts at ~$14K/year. For most teams, Apollo is the better value.
Is ZoomInfo worth the price?
Only for enterprise teams that need intent data, org charts, and deep firmographic filtering. If you have fewer than 50 reps, Apollo.io gives you 80% of the value at a fraction of the cost.
Is ZoomInfo worth the price?
Only for enterprise teams that need intent data, org charts, and deep firmographic filtering. If you have fewer than 50 reps, Apollo.io gives you 80% of the value at a fraction of the cost.