Lemlist vs Instantly.ai: Full Comparison (2026)
Quick Answer
Lemlist is the personalization king. image/video personalization, LinkedIn steps, and Lemwarm. Instantly is the volume king. unlimited accounts, aggressive pricing, and built-in warmup. Your choice depends on whether you optimize for quality or quantity.
Lemlist vs Instantly.ai at a Glance
| Dimension | Lemlist | Instantly.ai | Winner |
|---|---|---|---|
| Ease Of Use | 8.0/10 | 8.5/10 | Instantly.ai |
| Features | 9.0/10 | 7.5/10 | Lemlist |
| Overall | 8.0/10 | 8.0/10 | Tie |
| Pricing | 7.0/10 | 9.0/10 | Instantly.ai |
| Support | 8.0/10 | 8.5/10 | Instantly.ai |
Pricing Comparison
| Plan | Lemlist | Instantly.ai |
|---|---|---|
| Email Starter / Growth | $39/monthly per user | $37/monthly |
| Email Pro / Hypergrowth | $69/monthly per user | $97/monthly |
| Multichannel Expert / Light Speed | $99/monthly per user | $358/monthly |
Feature Comparison
| Feature | Lemlist | Instantly.ai |
|---|---|---|
| Analytics/reporting | Yes | Yes |
| Pipeline management | No | No |
| Team management | Yes | Yes |
| Auto follow-ups | Yes | Yes |
| Reply detection | Yes | Yes |
| API access | Yes | Yes |
| CRM integration | Yes | Yes |
| Zapier integration | Yes | Yes |
| A/B testing | Yes | Yes |
| AI personalization | Yes | Yes |
| Custom tracking domain | Yes | Yes |
| Deliverability tools | Yes | Yes |
| Email sequences | Yes | Yes |
| Email warmup | Yes | Yes |
| LinkedIn integration | Yes | No |
| Multichannel outreach | Yes | No |
| Chrome extension | Yes | No |
| Contact database | No | Yes |
| Email finder | Yes | No |
| Email verification | Yes | No |
Ease Of Use: Lemlist vs Instantly.ai
Both have clean UIs. Instantly is slightly simpler because it does fewer things. Lemlist's multichannel setup takes more time but isn't complicated.
Features: Lemlist vs Instantly.ai
Lemlist offers LinkedIn outreach, image personalization, landing pages, and Lemwarm. Instantly focuses on email volume with warmup and a lead database.
Overall: Lemlist vs Instantly.ai
Tie. Different tools for different strategies. Personalization vs. volume.
Pricing: Lemlist vs Instantly.ai
Instantly starts at $37/mo flat. Lemlist starts at $39/user/mo. At 3+ users, the gap widens dramatically. Instantly wins on raw cost.
Support: Lemlist vs Instantly.ai
Both responsive. Instantly has built a strong community on Facebook and their blog. Lemlist has solid docs and video tutorials.
Our Recommendation
Lemlist if you run personalized, multichannel campaigns and want LinkedIn integration. Instantly if you send high-volume cold email and need unlimited sending accounts at the lowest cost. Both are excellent. different philosophies.
Frequently Asked Questions
Can I use Lemlist and Instantly together?
Technically yes, but there's no reason to. They overlap significantly on cold email. Pick one: Lemlist for personalization, Instantly for volume.
Can I use Lemlist and Instantly together?
Technically yes, but there's no reason to. They overlap significantly on cold email. Pick one: Lemlist for personalization, Instantly for volume.