Reply.io vs Lemlist: Full Comparison (2026)
Quick Answer
Reply.io and Lemlist are both multichannel sales engagement platforms. Reply.io has Jason AI for automated prospect research and more channel options (WhatsApp, SMS). Lemlist has better personalization (images, videos) and Lemwarm for deliverability.
Reply.io vs Lemlist at a Glance
| Dimension | Reply.io | Lemlist | Winner |
|---|---|---|---|
| Ease Of Use | 8.0/10 | 8.0/10 | Tie |
| Features | 8.5/10 | 8.5/10 | Tie |
| Overall | 8.0/10 | 8.0/10 | Tie |
| Pricing | 7.5/10 | 7.0/10 | Reply.io |
| Support | 8.5/10 | 8.0/10 | Reply.io |
Pricing Comparison
| Plan | Reply.io | Lemlist |
|---|---|---|
| Agency / Email Starter | $Custom/quote | $39/monthly per user |
| Email Volume / Email Pro | $59/monthly | $69/monthly per user |
| Multichannel / Multichannel Expert | $99/monthly per user | $99/monthly per user |
Feature Comparison
| Feature | Reply.io | Lemlist |
|---|---|---|
| Analytics/reporting | Yes | Yes |
| Pipeline management | No | No |
| Team management | Yes | Yes |
| Auto follow-ups | Yes | Yes |
| Reply detection | Yes | Yes |
| API access | Yes | Yes |
| CRM integration | Yes | Yes |
| Zapier integration | Yes | Yes |
| A/B testing | Yes | Yes |
| AI personalization | Yes | Yes |
| Custom tracking domain | Yes | Yes |
| Deliverability tools | Yes | Yes |
| Email sequences | Yes | Yes |
| Email warmup | No | Yes |
| LinkedIn integration | Yes | Yes |
| Multichannel outreach | Yes | Yes |
| Chrome extension | Yes | Yes |
| Contact database | No | No |
| Email finder | No | Yes |
| Email verification | No | Yes |
Ease Of Use: Reply.io vs Lemlist
Both have clean UIs and good onboarding. Neither is significantly easier than the other.
Features: Reply.io vs Lemlist
Tie. Reply.io has more channels (WhatsApp, SMS) and Jason AI. Lemlist has image/video personalization and Lemwarm. Different strengths.
Overall: Reply.io vs Lemlist
Genuine tie. Both are excellent. Your choice depends on whether you value AI automation (Reply.io) or personalization (Lemlist).
Pricing: Reply.io vs Lemlist
Reply.io Email Volume starts at $59/mo flat. Lemlist starts at $39/user. For solo users, Lemlist is cheaper. For teams, Reply.io's flat pricing can be more economical.
Support: Reply.io vs Lemlist
Reply.io's support is slightly more responsive. Both have good documentation.
Our Recommendation
Reply.io if you want AI-powered automation and WhatsApp/SMS channels. Lemlist if you want best-in-class personalization and built-in email warmup. Both are strong choices for multichannel outreach.