Snov.io vs Apollo.io: Full Comparison (2026)
Quick Answer
Apollo.io has a bigger database (275M+ contacts) and more engagement features. Snov.io has the best affiliate program in the space (40% lifetime recurring) and solid email finding + drip campaigns. Apollo is the better product; Snov.io is the better affiliate play.
Snov.io vs Apollo.io at a Glance
| Dimension | Snov.io | Apollo.io | Winner |
|---|---|---|---|
| Ease Of Use | 8.5/10 | 8.0/10 | Snov.io |
| Features | 7.5/10 | 9.0/10 | Apollo.io |
| Overall | 8.0/10 | 8.5/10 | Apollo.io |
| Pricing | 8.0/10 | 9.0/10 | Apollo.io |
| Support | 8.5/10 | 8.0/10 | Snov.io |
Pricing Comparison
| Plan | Snov.io | Apollo.io |
|---|---|---|
| Trial / Free | $Custom/monthly | $Custom/monthly |
| Starter / Basic | $39/monthly | $59/monthly per user |
| Pro / Professional | $99/monthly | $99/monthly per user |
| Managed Service / Organization | $3999/monthly | $149/monthly per user |
Feature Comparison
| Feature | Snov.io | Apollo.io |
|---|---|---|
| Analytics/reporting | Yes | Yes |
| Pipeline management | No | No |
| Team management | Yes | Yes |
| Auto follow-ups | Yes | Yes |
| Reply detection | Yes | Yes |
| API access | Yes | Yes |
| CRM integration | Yes | Yes |
| Zapier integration | Yes | Yes |
| A/B testing | Yes | Yes |
| AI personalization | No | Yes |
| Custom tracking domain | Yes | Yes |
| Deliverability tools | Yes | Yes |
| Email sequences | Yes | Yes |
| Email warmup | Yes | No |
| LinkedIn integration | No | Yes |
| Multichannel outreach | No | Yes |
| Chrome extension | Yes | Yes |
| Contact database | Yes | Yes |
| Email finder | Yes | Yes |
| Email verification | Yes | Yes |
Ease Of Use: Snov.io vs Apollo.io
Snov.io is simpler. fewer features means less to learn. Apollo's broader feature set has a slightly steeper learning curve.
Features: Snov.io vs Apollo.io
Apollo includes a dialer, LinkedIn integration, and intent data that Snov.io lacks. Snov.io's email finder and verification are excellent but narrower in scope.
Overall: Snov.io vs Apollo.io
Apollo is the more complete platform. Snov.io is solid for email-focused prospecting.
Pricing: Snov.io vs Apollo.io
Apollo's free plan is more generous and the paid tiers include more features per dollar. Snov.io's credit system can get expensive at scale.
Support: Snov.io vs Apollo.io
Snov.io's support team is fast and helpful. Apollo is good but can be slower on the free tier.
Our Recommendation
Apollo.io for most sales teams. bigger database, more features, and a generous free tier. Snov.io if you need a simpler email finder with drip campaigns, or if you're building an affiliate business around sales tools.