Woodpecker vs Mailshake: Full Comparison (2026)
Quick Answer
Woodpecker is built for agencies. client panels, white-label, and strong deliverability. Mailshake is a broader sales engagement tool with a phone dialer and social selling. Agencies pick Woodpecker. Sales teams pick Mailshake.
Woodpecker vs Mailshake at a Glance
| Dimension | Woodpecker | Mailshake | Winner |
|---|---|---|---|
| Ease Of Use | 8.5/10 | 8.5/10 | Tie |
| Features | 7.0/10 | 8.0/10 | Mailshake |
| Overall | 8.0/10 | 7.5/10 | Woodpecker |
| Pricing | 9.0/10 | 7.5/10 | Woodpecker |
| Support | 8.5/10 | 8.5/10 | Tie |
Pricing Comparison
| Plan | Woodpecker | Mailshake |
|---|---|---|
| Custom / Email Outreach | $Custom/quote | $49/monthly per user |
| Cold Email / Sales Engagement | $29/monthly | $99/monthly per user |
| Agency | $49/monthly |
Feature Comparison
| Feature | Woodpecker | Mailshake |
|---|---|---|
| Analytics/reporting | Yes | Yes |
| Pipeline management | No | No |
| Team management | Yes | Yes |
| Auto follow-ups | Yes | Yes |
| Reply detection | Yes | Yes |
| API access | Yes | Yes |
| CRM integration | Yes | Yes |
| Zapier integration | Yes | Yes |
| A/B testing | Yes | Yes |
| AI personalization | No | No |
| Custom tracking domain | Yes | Yes |
| Deliverability tools | Yes | Yes |
| Email sequences | Yes | Yes |
| Email warmup | Yes | No |
| LinkedIn integration | No | Yes |
| Multichannel outreach | No | Yes |
| Chrome extension | No | No |
| Contact database | No | No |
| Email finder | No | No |
| Email verification | No | No |
Ease Of Use: Woodpecker vs Mailshake
Both have clean, intuitive interfaces. No significant difference in usability.
Features: Woodpecker vs Mailshake
Mailshake includes a phone dialer and social selling. Woodpecker focuses on email with agency features (client panels, white-label). Different scopes.
Overall: Woodpecker vs Mailshake
Woodpecker wins on value and agency features. Mailshake's acquisition by Apollo creates uncertainty about its future.
Pricing: Woodpecker vs Mailshake
Woodpecker starts at $29/mo flat. Mailshake starts at $49/user/mo. Woodpecker is significantly cheaper for agencies running multiple campaigns.
Support: Woodpecker vs Mailshake
Both have responsive support teams. Woodpecker's EU-based team is praised for thoroughness.
Our Recommendation
Woodpecker for agencies managing multiple client campaigns. Mailshake for sales teams that want email + phone + social in one platform. Note: Mailshake was acquired by Apollo.io. long-term roadmap uncertain.